Sunday, 4 September 2011


TOMS display at Nordstroms at UTC in La Jolla

In the life cycle of a product, there are four stages: introduction, growth, maturity and decline.

The target market is the early adopter.

Since TOMS shoes can be spotted EVERYWHERE (at least in San Diego), I have clearly missed that category.

Which is followed by early majority, late majority and laggards!

The salesman at Nordstroms in La Jolla said that they sell 300 pairs of Toms EVERY WEEK.

No surprise that the ones I want were sold out.

So I might have to go online to get my burlap shoes (far right).

Have you jumped on the TOMS bandwagon?

For every pair you buy, they donate a pair to a child in need.           

What an incredible mission statement and the shoes are really comfortable!

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